Promotional Campaign Research - Dunkirk

Dunkirk (Hollywood Film)

Dunkirk is a war film centred around the evacuation of Dunkirk during the second world war. Christopher Nolan is a very successful film director and has produced many successful films in the past. This would attract viewers as Nolan has an excellent record for making successful films. The film would have also had a high production value and budget. Moving on to the trailers released for the film, they were specifically and strategically placed before other large films  at the cinemas. The first trailer was a one minute long clip which ended on soldiers ducking to avoid plane fire. The main aim of this was to establish the title of the film and provoke curiosity from the audience. This trailer was shown before DCs superhero film, Suicide Squad.  Then the second trailer released was a 5 minute prologue shown before Star Wars: Rogue One and other IMAX titles like Kong: Skull Island and Wonder Woman. These films were likely chosen as they would all have large audiences who would see and potentially be interested in the trailers. The longer trailer was never released or made available online or on any other platforms. 30 second to 1 minute long clips were included in television adverts at peak times like series finales. Finally, there were a few virtual reality films and experiences produced for the film. Google Chrome produced an interactive film where the viewers made decisions and would be conflicted whether to fight to survive or rescue others. Then there was Save Every Breath: The Dunkirk VR experience. This was a short virtual reality film that showed the various situations the soldiers and pilots would have faced and placed the viewers underwater, in the skies and on the beaches. This gave the audience a perspective of the 3 different scenarios of the Dunkirk evacuation, they got to see situations from the sea, the beach and the skies to build interest.