In The Blair Witch Project trailer, there is a real sense of authenticity and realism. This is shown through the trailer by there being hardly any visual footage and a lot of audio. The clips shown also show the film was filmed on handheld cameras to increase the level of realism. There is also a few lines of text that appear over the black screen, with audio playing, saying what the premise of the film is.
The Dark Knight
In The Dark Knight trailer, many of the important features of the film are highlighted. Firstly, the trailer shows big name actors like Christian Bale, Heath Ledger, Michael Caine and Gary Oldman. Also, the large production budget the film had was evident in the trailer through the use of the special effects and graphics shown and the big name cast. Finally, the trailer shows some of the action and plot/story.
Dunkirk
Firstly, as mentioned before in my research into the Dunkirk marketing campaign, the trailer gives the audience a perspective from the different scenarios the different types of soldiers would have encountered. The trailer gives perspectives from the land and beaches, the sea and the skies. The trailer also shows the director, Christopher Nolan's, previous successful films. Finally, although the trailer shows the events of the film in a non-chronological order, the narrative/story of the film is still shown.
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