Film Poster First Draft Audience Feedback

For the audience feedback of the first draft of my film poster, I showed people that matched the criteria of my target audience the first draft of the poster and received the following feedback. Asking people within the desired target audience is beneficial because the feedback received will be more meaningful and informative. This is the Survey Monkey that I showed to my target audience and asked them to answer.

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These are the main responses and improvements from the above survey.

Pros

+ Nice idea for the images

+ Good idea for showing the actors

+ Can see the actors are one of the main parts of the film poster

+ The font style seems appropriate/suitable

Cons

- Colours are a little bland

- Nothing stands out

- There isn't much happening on the poster

- The film information doesn't stand out

- No background

- Seems really basic and simplistic

Overall, there are a lot of improvements that will need to be made to the poster. But after the feedback I have received, I have a better idea of what I need to include to improve the poster.

Film Poster First Draft

This is the first draft of my film poster. Firstly, regarding the font of my magazine poster, I wanted to have a font that looked as if it was eroded or worn away, so I searched through the default fonts on Serif Page Plus 9 and found the font 'Dead Kansas'. I feel like it matches what I want the font to look like and is suitable and fits in with the genre of our trailer.

Also, the actors in the film are listed below the title of the film. I chose to do this because the cast is one of the main selling points of our film, so it is important to show them and make the trailer, the poster and the magazine cover link in with each other.

Regarding the photos of the characters on the poster, I decided to have the main antagonist and the main protagonist face off against each other, as that is the main premise of the film.

Continuing, for the billing block, I capitalised the main names in the billing block to make them stand out more as they are an important part of our trailer.

However, there are still a lot of features that I need to add to make the poster more complete, like the release date, the tagline and other film information. I could also add a few filters to the photos and edit the photos better so that they look cleaner/smoother.

Film Poster Photo Selection

When taking images for my film poster, I needed to decide which photos I would choose to use. I will justify my selections for the images used on my film poster. I took a range of different photos, however, the ones that turned out the best have been included and I will need to reduce these images down to a maximum of two images as I don't want my film poster to become to overcrowded and potentially break the conventions of a film poster. However, the images I decide not to use on my film poster could be used on my magazine front cover.

Antagonist Photos

I wanted to try and take either a mid-shot, or a long shot image of the antagonist to use on the poster, however, these photos won't be used in either the film poster or the magazine cover, this is because while I like the idea for the images where the antagonist is aiming the gun at the camera, the execution of the photos isn't of a great quality as the gun is blurry and of a low quality. Also, I feel I could incorporate different images onto the film poster and the magazine cover that will fit and look better, as well as give the audience more of an insight into what our film is about.

Antagonist Vs Protagonist

These are the images that I will use on my film poster. I think having mid-shots/close-ups of the antagonist and the protagonist facing each other will give the audience a good insight into what the film could be about. Also, I think using these images will conform to the conventions of a thriller film poster as the clothing is quite dark and the facial expressions can show/connote the feelings of the film characters. However, there is a lack of props, specifically guns, that could be used to give a sense of the genre of the film. Therefore, when selecting images for my magazine cover, I will try and choose ones that include these props. Finally, since the protagonist and the antagonist are the main actors in the film, are played by well-known actors and are part of the unique selling point of the film, it would make sense to have them as the main attraction of the film poster.

Film Poster Mood-board

I decided to make a mood-board as another part of my research for my film poster. I looked at different official film posters that I liked the look of, looked visually appealing and were from films that I personally enjoyed watching.

Film Poster Research

We also had to produce either a film poster or a website homepage for our film. We decided to make a film poster. In this Prezi, I have researched the features of existing thriller film posters and I will see if there are any features that we could implement into our poster.

The Relationship Between a Trailer, Poster and Magazine Cover

One major/common feature of a film's promotional package, including a magazine cover, poster, website and film trailer, is that the films unique selling points will be clearly visible on each promotional item to make sure they all link together and show the main focus and important features of the film. These aspects of the film and the promotional package will all act together to promote the film. For example, the main unique selling points of our film are the cast and the director. The cast for our film are all relatively well-known and recognised actors and have all been in large, successful films previously. Similarly, we chose Clint Eastwood as the director of our film seeing as he is extremely well respected in the film industry, produces good, critically-acclaimed films and films of the same genre as ours. This means that we will need to incorporate these selling points into our magazine cover and poster, as well as our film.

I have researched both films from the the film franchise, Guardians of the Galaxy, to see how their promotional products show the unique selling points of the film. I have done this through a Prezi and provided the posters, magazine covers, film trailers and websites.

Finally, the film poster, trailer and website are all above the line costs as they have had money spent on them by the distribution company to be created for the purpose of promoting the film. However, the magazine cover is a below the line cost as it is free and still brings publicity to the film. Magazines are a good marketing tool for promoting both the film and the magazine brand itself.